# Precision Agriculture Technology — Meta ads research

Independent public brand research. The account AOV benchmark is separate.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Agriculture & Farming

- Median: $54.03 USD
- Middle 50%: $31.64 to $117.55 USD
- Snapshot read: 2026-10-11T14:06:18.004506+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/agriculture-farming#benchmark)

Citation: Madgicx Research & Labs. Agriculture & Farming account AOV: median $54.03; middle 50% $31.64 to $117.55. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/agriculture-farming#benchmark

## Public brand directory

95 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Historical source evidence does not establish current operation or availability. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

- [Proximal Soilsens](https://www.soilsens.com/) · [Category evidence](https://www.soilsens.com/)
- [OCM Agrisystems](https://www.ocmagrisystems.com/) · [Category evidence](https://www.ocmagrisystems.com/)
- [KrishiLab](https://www.krishilab.com/) · [Category evidence](https://www.krishilab.com/)
- [Lindsay](https://www.lindsay.com/usca/en/irrigation) · [Category evidence](https://www.lindsay.com/usca/en/irrigation)
- [BAUER](https://www.bauer-at.com/en/product/irrigation/pivot-linear/vri/) · [Category evidence](https://www.bauer-at.com/en/product/irrigation/pivot-linear/vri/)
- [Ocmis](https://www.ocmis-group.com/servizi-digitali) · [Category evidence](https://www.ocmis-group.com/servizi-digitali)
- [CropX](https://cropx.com/) · [Category evidence](https://cropx.com/)
- [FarmTRX](https://farmtrx.com/) · [Category evidence](https://farmtrx.com/)
- [Taranis](https://www.taranis.com/) · [Category evidence](https://www.taranis.com/)
- [OneSoil](https://onesoil.ai/en/platform) · [Category evidence](https://onesoil.ai/en/platform)
- [VidYash AgriTech](https://www.vidyashagritech.in/) · [Category evidence](https://www.vidyashagritech.in/)
- [AnaVruksha](https://www.anavruksha.com/) · [Category evidence](https://www.anavruksha.com/)
- [Niqo Robotics](https://niqorobotics.com/) · [Category evidence](https://niqorobotics.com/)
- [Precision Grow](https://ecrop.co.in/) · [Category evidence](https://ecrop.co.in/)
- [Wise AgroTech](https://www.wiseagrotech.in/) · [Category evidence](https://www.wiseagrotech.in/)
- [Hyperfarms](https://www.hyperfarms.in/) · [Category evidence](https://www.hyperfarms.in/)
- [Swamikri Labs](https://www.swamikri.in/) · [Category evidence](https://www.swamikri.in/)
- [Agromize](https://www.agromize.in/) · [Category evidence](https://www.agromize.in/)
- [Precision Planting](https://www.precisionplanting.com/about) · [Category evidence](https://www.precisionplanting.com/about)
- [Arable](https://www.arable.com/products/) · [Category evidence](https://www.arable.com/products/)
- [PM Precision Ag](https://www.pmprecisionag.com/companies/ag-leader/products) · [Category evidence](https://www.pmprecisionag.com/companies/ag-leader/products)
- [SDG Precision Ag](https://www.sdgprecisionag.com/ag-leader) · [Category evidence](https://www.sdgprecisionag.com/ag-leader)
- [Irriland](https://www.irriland.it/fr/automatizzare-lirrigazione-agricola-con-la-gestione-da-remoto/) · [Category evidence](https://www.irriland.it/fr/automatizzare-lirrigazione-agricola-con-la-gestione-da-remoto/)
- [Sencrop](https://faq.sencrop.com/en/collections/2642807-agronomy) · [Category evidence](https://faq.sencrop.com/en/collections/2642807-agronomy)
- [Precision Agri Services](https://www.precisionagriservices.com/brands/ag-leader) · [Category evidence](https://www.precisionagriservices.com/brands/ag-leader)
- [Record Harvest](https://www.recordharvest.com/ag-leader) · [Category evidence](https://www.recordharvest.com/ag-leader)
- [ModernAg](https://modernaginc.com/agleader/) · [Category evidence](https://modernaginc.com/agleader/)
- [Agpro Marketing & Manufacturing, Inc.](https://agproinc.com/all-products/ag-leader/) · [Category evidence](https://agproinc.com/all-products/ag-leader/)
- [Messier76](https://messier76.com/en) · [Category evidence](https://messier76.com/en)
- [OMEGA](https://omega-space.eu/for-farms.html) · [Category evidence](https://omega-space.eu/for-farms.html)
- [DynaCrop](https://dynacrop.space/) · [Category evidence](https://dynacrop.space/)
- [resonAg](https://resonag.tech/) · [Category evidence](https://resonag.tech/)
- [Ag Logic](https://www.aglogic.com.au/) · [Category evidence](https://www.aglogic.com.au/)
- [CropGuard Technologies](https://cropguard.au/) · [Category evidence](https://cropguard.au/)
- [Porosity Agricultural Services](https://porosity.com.au/products-services/) · [Category evidence](https://porosity.com.au/products-services/)
- [Terron](https://www.terronagri.com/) · [Category evidence](https://www.terronagri.com/)
- [DroneDeploy](https://dronedeploy.com/solutions/agriculture) · [Category evidence](https://dronedeploy.com/solutions/agriculture)
- [PIX4D](https://www.pix4d.com/industry/agriculture) · [Category evidence](https://www.pix4d.com/industry/agriculture)
- [Agricision, Inc.](https://www.agricisioninc.com/) · [Category evidence](https://www.agricisioninc.com/)
- [Jovintra](https://www.jovintra.com/) · [Category evidence](https://www.jovintra.com/)
- [Precision Crop Tech](https://precisioncroptech.com/) · [Category evidence](https://precisioncroptech.com/)
- [Presnost](https://www.presnost.com/precision/) · [Category evidence](https://www.presnost.com/precision/)
- [Eshma Technologies](https://rgdynamics.com/) · [Category evidence](https://rgdynamics.com/)
- [Netsens](https://www.netsens.it/en/our-company/) · [Category evidence](https://www.netsens.it/en/our-company/)
- [Pheno-Inspect](https://www.phenoinspect.eu/en) · [Category evidence](https://www.phenoinspect.eu/en)
- [Agrivate](https://agrivate.eu/en/about/) · [Category evidence](https://agrivate.eu/en/about/)
- [OSIRIX](https://www.osirix.co/) · [Category evidence](https://www.osirix.co/)
- [Stenon](https://www.stenon.io/en) · [Category evidence](https://www.stenon.io/en)
- [Plantae](https://plantae.garden/en/) · [Category evidence](https://plantae.garden/en/)
- [Kilter](https://www.kiltersystems.com/) · [Category evidence](https://www.kiltersystems.com/)
- [TerraClear](https://www.terraclear.com/) · [Category evidence](https://www.terraclear.com/)
- [SeedSpider](https://seedspider.com/) · [Category evidence](https://seedspider.com/)
- [Terra Nova Robotics](https://terranovarobotics.in/) · [Category evidence](https://terranovarobotics.in/)
- [Robovision](https://robovision.ai/resources/success-story/reducing-pesticide-use-with-ai-driven-weed-detection) · [Category evidence](https://robovision.ai/resources/success-story/reducing-pesticide-use-with-ai-driven-weed-detection)
- [Croptic](https://www.croptic.ai/en/about) · [Category evidence](https://www.croptic.ai/en/about)
- [Topcon](https://www.topconpositioning.com/solutions/technology/agriculture-products) · [Category evidence](https://www.topconpositioning.com/solutions/technology/agriculture-products)
- [Sentera](https://sentera.com/) · [Category evidence](https://sentera.com/)
- [Nutrien Ag Solutions](https://www.nutrienagsolutions.ca/products/precision-agriculture) · [Category evidence](https://www.nutrienagsolutions.ca/products/precision-agriculture)
- [Point Forward Solutions](https://www.pointforwardsolutions.ca/why) · [Category evidence](https://www.pointforwardsolutions.ca/why)
- [My Precision Ag Ltd](https://myprecisionag.ca/services/) · [Category evidence](https://myprecisionag.ca/services/)
- [Agrosystem](https://www.agrosystem.com.br/en/about/) · [Category evidence](https://www.agrosystem.com.br/en/about/)
- [CropScan](https://www.cropscan.com.br/en/) · [Category evidence](https://www.cropscan.com.br/en/)
- [Skywalker Agro](https://www.skywalkeragro.com/en/) · [Category evidence](https://www.skywalkeragro.com/en/)
- [Soil Mapping UK](https://soilmapping.co.uk/services/) · [Category evidence](https://soilmapping.co.uk/services/)
- [ACS Farm Image](https://www.farmimage.co.uk/services/soil-scanning) · [Category evidence](https://www.farmimage.co.uk/services/soil-scanning)
- [Agri-tech](https://www.agri-tech.co.uk/services/precision-farming) · [Category evidence](https://www.agri-tech.co.uk/services/precision-farming)
- [WENBRU](https://www.wenbru.co.za/) · [Category evidence](https://www.wenbru.co.za/)
- [Fasal](https://www.fasal.co/soil-moisture-unit) · [Category evidence](https://www.fasal.co/soil-moisture-unit)
- [Flowless](https://www.flowless.co/technology/agriwise/) · [Category evidence](https://www.flowless.co/technology/agriwise/)
- [LINN](https://linnagro.com/) · [Category evidence](https://linnagro.com/)
- [AgriLynk](https://www.agrilynk.com/) · [Category evidence](https://www.agrilynk.com/)
- [WaterPoint](https://www.waterpointinc.com/monitoring-automation) · [Category evidence](https://www.waterpointinc.com/monitoring-automation)
- [FurrowTech](https://www.furrowtech.com/) · [Category evidence](https://www.furrowtech.com/)
- [Ranch Systems](https://www.ranchsystems.com/) · [Category evidence](https://www.ranchsystems.com/)
- [Verdi](https://www.verdi.ag/product/block-irrigation-controller) · [Category evidence](https://www.verdi.ag/product/block-irrigation-controller)
- [John Deere](https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology) · [Category evidence](https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology)
- [PTx Trimble](https://ag.ptxtrimble.com/welcome-to-ptx-trimble) · [Category evidence](https://ag.ptxtrimble.com/welcome-to-ptx-trimble)
- [TeeJet Technologies](https://www.teejet.com/precision-farming-products/precision-farming-product-type/guidance-and-steering) · [Category evidence](https://www.teejet.com/precision-farming-products/precision-farming-product-type/guidance-and-steering)
- [Hexagon](https://hexagon.com/products/product-groups/agriculture) · [Category evidence](https://hexagon.com/products/product-groups/agriculture)
- [DJI](https://ag.dji.com/smartfarm-web) · [Category evidence](https://ag.dji.com/smartfarm-web)
- [XAG](https://www.xa.com/en/products) · [Category evidence](https://www.xa.com/en/products)
- [AGRIVI](https://www.agrivi.com/products/) · [Category evidence](https://www.agrivi.com/products/)
- [Ecorobotix](https://ecorobotix.com/en-us/crop-care/) · [Category evidence](https://ecorobotix.com/en-us/crop-care/)
- [Solinftec](https://www.solinftec.com/en-us/agtech-solutions/) · [Category evidence](https://www.solinftec.com/en-us/agtech-solutions/)
- [FieldView](https://www.cropscience.bayer.ca/tools/fieldview) · [Category evidence](https://www.cropscience.bayer.ca/tools/fieldview)
- [Davis Instruments](https://www.davisinstruments.com/collections/agriculture) · [Category evidence](https://www.davisinstruments.com/collections/agriculture)
- [Phytech](https://www.phytech.com/) · [Category evidence](https://www.phytech.com/)
- [WiseConn](https://wiseconn.com/en/about-wiseconn/) · [Category evidence](https://wiseconn.com/en/about-wiseconn/)
- [Sentek Technologies](https://sentektechnologies.com/products/product-overview/) · [Category evidence](https://sentektechnologies.com/products/product-overview/)
- [METOS by Pessl Instruments](https://metos.global/en/what-we-do/) · [Category evidence](https://metos.global/en/what-we-do/)
- [EOS Data Analytics](https://eos.com/products/crop-monitoring/agriculture-consulting/) · [Category evidence](https://eos.com/products/crop-monitoring/agriculture-consulting/)
- [Farmonaut](https://sat.farmonaut.com/) · [Category evidence](https://sat.farmonaut.com/)
- [GeoPard](https://geopard.tech/) · [Category evidence](https://geopard.tech/)
- [Rivulis](https://www.rivulis.com/) · [Category evidence](https://www.rivulis.com/)
- [Farmers Edge](https://farmersedge.ca/wp-content/uploads/2023/04/2022Q4_AIF.pdf) · [Category evidence](https://farmersedge.ca/wp-content/uploads/2023/04/2022Q4_AIF.pdf)

## Research questions

### Are GPS guidance and yield mapping the same tool?

USDA ERS identifies guidance, soil or yield mapping, and variable-rate application as separate precision technologies. A product page should name the actual capability rather than advertise them as one bundled feature.

[Source](https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-1)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. Are GPS guidance and yield mapping the same tool? USDA ERS identifies guidance, soil or yield mapping, and variable-rate application as separate precision technologies. A product page should name the actual capability rather than advertise them as one bundled feature.  Source: https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-1

### What can a yield monitor show?

ERS describes combine-mounted monitors collecting location-tagged yield readings to make field maps. A demo can show mapping as a workflow, without implying the map predicts future harvests.

[Source](https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-2)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. What can a yield monitor show? ERS describes combine-mounted monitors collecting location-tagged yield readings to make field maps. A demo can show mapping as a workflow, without implying the map predicts future harvests.  Source: https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-2

### Why ask about implement integration?

ERS says variable-rate application uses automated controls integrated with sprayers or seeding equipment and can be crop-specific. An inquiry can qualify machinery and crop context before discussing compatibility.

[Source](https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-3)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. Why ask about implement integration? ERS says variable-rate application uses automated controls integrated with sprayers or seeding equipment and can be crop-specific. An inquiry can qualify machinery and crop context before discussing compatibility.  Source: https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-3

### What is a defensible variable-rate claim?

ERS describes adjusting input application with GPS-linked field data. Creative can explain that mechanism; the source does not establish a conversion lift or guaranteed farm return for an advertised product.

[Source](https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-4)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. What is a defensible variable-rate claim? ERS describes adjusting input application with GPS-linked field data. Creative can explain that mechanism; the source does not establish a conversion lift or guaranteed farm return for an advertised product.  Source: https://ers.usda.gov/amber-waves/2016/december/precision-agriculture-technologies-and-factors-affecting-their-adoption Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-caa2-precision-agriculture-technology-4

### Which AOV benchmark is shown?

The reference benchmark is for Agriculture & Farming.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-benchmark-status)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. Which AOV benchmark is shown? The reference benchmark is for Agriculture & Farming. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#reuse) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-download-research)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#reuse) · [Answer permalink](https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-cite-research)

Citation: Madgicx Research & Labs. Precision Agriculture Technology. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming/precision-agriculture-technology#answer-cite-research