# Packaging & Product Design — Meta ads research Independent public brand research. The account AOV benchmark is separate. Edition: October 2026. Page updated: 2026-10-11. ## Parent industry AOV benchmark Parent industry: Arts Design & Creative Services - Median: $70.74 USD - Middle 50%: $42.39 to $156.39 USD - Snapshot read: 2026-10-11T14:06:29.932467+00:00 Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/arts-design-creative-services#benchmark) Citation: Madgicx Research & Labs. Arts Design & Creative Services account AOV: median $70.74; middle 50% $42.39 to $156.39. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/arts-design-creative-services#benchmark ## Public brand directory 100 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Historical source evidence does not establish current operation or availability. Inclusion does not indicate benchmark participation or a Madgicx customer relationship. - [Pentagram](https://www.pentagram.com/) · [Category evidence](https://www.pentagram.com/) - [Pearlfisher](https://pearlfisher.com/capabilities/) · [Category evidence](https://pearlfisher.com/capabilities/) - [Turner Duckworth](https://turnerduckworth.co.uk/about/) · [Category evidence](https://turnerduckworth.co.uk/about/) - [JKR](https://www.jkrglobal.com/services) · [Category evidence](https://www.jkrglobal.com/services) - [Bulletproof](https://www.wearebulletproof.com/work/blue-label) · [Category evidence](https://www.wearebulletproof.com/work/blue-label) - [Design Bridge and Partners](https://www.designbridge.com/work/funan) · [Category evidence](https://www.designbridge.com/work/funan) - [Brett Lair](https://www.brettlair.ca/services) · [Category evidence](https://www.brettlair.ca/services) - [Studio Tangible](https://www.studiotangible.ca/en/services/packaging) · [Category evidence](https://www.studiotangible.ca/en/services/packaging) - [Studio.M](https://www.designstudiom.ca/) · [Category evidence](https://www.designstudiom.ca/) - [Morice&Co.](https://morice.co/) · [Category evidence](https://morice.co/) - [Hovski](https://www.hov.ski/) · [Category evidence](https://www.hov.ski/) - [STUDIO ELISSA](https://studioelissa.com/) · [Category evidence](https://studioelissa.com/) - [TDS Australia](https://tdsaustralia.com.au/brand-identity-design-services/) · [Category evidence](https://tdsaustralia.com.au/brand-identity-design-services/) - [Mude](https://www.mude.com.au/services/brand/packaging-design) · [Category evidence](https://www.mude.com.au/services/brand/packaging-design) - [Deuce Studio](https://deucestudio.com/services) · [Category evidence](https://deucestudio.com/services) - [Hidden Path Creative](https://www.hiddenpathcreative.com/services) · [Category evidence](https://www.hiddenpathcreative.com/services) - [Slice Design](https://slicedesign.co.uk/services/) · [Category evidence](https://slicedesign.co.uk/services/) - [Akendi](https://www.akendi.com/ca/services/brand-design/brand-packaging-design/) · [Category evidence](https://www.akendi.com/ca/services/brand-design/brand-packaging-design/) - [Vivid Icon](https://vividicon.co.nz/) · [Category evidence](https://vividicon.co.nz/) - [Emma Church Design](https://www.emmachurch.com/services) · [Category evidence](https://www.emmachurch.com/services) - [Tomorrow Brand Studio](https://tomorrowstudio.co.nz/brand-services/) · [Category evidence](https://tomorrowstudio.co.nz/brand-services/) - [Holiday Studio](https://www.holidaystudio.co.nz/home) · [Category evidence](https://www.holidaystudio.co.nz/home) - [Presentable](https://www.makepresentable.com/services/packaging-design) · [Category evidence](https://www.makepresentable.com/services/packaging-design) - [Joost Identities](https://www.joostidentities.com/) · [Category evidence](https://www.joostidentities.com/) - [Seen Design](https://www.seendesign.co.nz/) · [Category evidence](https://www.seendesign.co.nz/) - [Artexpress](https://www.artexpress.in/) · [Category evidence](https://www.artexpress.in/) - [Good Thunder](https://www.goodthunder.co.nz/) · [Category evidence](https://www.goodthunder.co.nz/) - [Forma Design Studio](https://www.theformadesign.com/) · [Category evidence](https://www.theformadesign.com/) - [Artura Studio](https://www.arturastudio.co.nz/brand-and-packaging-design) · [Category evidence](https://www.arturastudio.co.nz/brand-and-packaging-design) - [Xpress](https://xpressbranding.in/services) · [Category evidence](https://xpressbranding.in/services) - [Aevir Studio](https://www.aevirstudio.com/) · [Category evidence](https://www.aevirstudio.com/) - [THE DESIGN DEPARTMENT](https://thedesigndepartment.ie/) · [Category evidence](https://thedesigndepartment.ie/) - [MARK Studio](https://www.themarkwebsite.co.za/) · [Category evidence](https://www.themarkwebsite.co.za/) - [Begley Hutton](https://www.begleyhutton.com/studio) · [Category evidence](https://www.begleyhutton.com/studio) - [nout studio](https://www.noutstudio.com/) · [Category evidence](https://www.noutstudio.com/) - [GoldPear](https://www.goldpear.co.za/) · [Category evidence](https://www.goldpear.co.za/) - [Creative Carbon](https://www.ccarbon.eu/en/) · [Category evidence](https://www.ccarbon.eu/en/) - [StudioWorkz Productions](https://www.studioworkz.com.sg/brand-design/) · [Category evidence](https://www.studioworkz.com.sg/brand-design/) - [LMPP Studio](https://www.lmpp.studio/) · [Category evidence](https://www.lmpp.studio/) - [Imagination Riot](https://imaginationriot.com/services/) · [Category evidence](https://imaginationriot.com/services/) - [MNI Studio](https://www.mni-studio.com/en/) · [Category evidence](https://www.mni-studio.com/en/) - [Studio Czarnecki](https://www.tjaneski.com/) · [Category evidence](https://www.tjaneski.com/) - [Igor Garcia](https://www.igorgar.com/) · [Category evidence](https://www.igorgar.com/) - [10K Studio](https://www.10kstudio.se/) · [Category evidence](https://www.10kstudio.se/) - [A Creative Thinking House](https://studio-acth.com/) · [Category evidence](https://studio-acth.com/) - [SaltPepper Brand Design](https://saltpepper.pl/en/) · [Category evidence](https://saltpepper.pl/en/) - [Buero von Gottberg](https://buerovongottberg.com/) · [Category evidence](https://buerovongottberg.com/) - [JARMÓ Design](https://www.jarmodesign.com/) · [Category evidence](https://www.jarmodesign.com/) - [Poarangan Brand Design](https://www.poarangan.com/) · [Category evidence](https://www.poarangan.com/) - [Alexandra Storubleva](https://branding-packaging.com/en/) · [Category evidence](https://branding-packaging.com/en/) - [Emma Andersen](https://www.emmaandersen.se/) · [Category evidence](https://www.emmaandersen.se/) - [Ström & Jag](https://strom-jag.com/about) · [Category evidence](https://strom-jag.com/about) - [Theresa Lambrecht Creative](https://www.lambrechtdesign.de/) · [Category evidence](https://www.lambrechtdesign.de/) - [Pack](https://www.packitaly.it/) · [Category evidence](https://www.packitaly.it/) - [N96](https://www.n96.co/) · [Category evidence](https://www.n96.co/) - [Wagon Lab](https://wagon-lab.com/) · [Category evidence](https://wagon-lab.com/) - [Mood Branding & Packaging Studio](https://www.moodpackaging.it/) · [Category evidence](https://www.moodpackaging.it/) - [Studio Matte](https://www.studiomatte.com/) · [Category evidence](https://www.studiomatte.com/) - [Abmo](https://abmo.fr/) · [Category evidence](https://abmo.fr/) - [Ermes Studio](https://www.ermesstudio.it/) · [Category evidence](https://www.ermesstudio.it/) - [Aurea Identity](https://www.aureaidentity.com/) · [Category evidence](https://www.aureaidentity.com/) - [RBA Design](https://www.rbadesign.it/en/about/) · [Category evidence](https://www.rbadesign.it/en/about/) - [Petitmoulin Studio](https://petitmoulinstudio.com/) · [Category evidence](https://petitmoulinstudio.com/) - [Studio Cappellanti](https://cappellanti.com/en/casa-italia) · [Category evidence](https://cappellanti.com/en/casa-italia) - [UnFoldMart](https://www.unfoldmart.com/packaging-design-agency/denmark) · [Category evidence](https://www.unfoldmart.com/packaging-design-agency/denmark) - [Imaginaria](https://www.imaginariacreative.com/) · [Category evidence](https://www.imaginariacreative.com/) - [Baghira Design](https://baghiradesign.com/) · [Category evidence](https://baghiradesign.com/) - [DEOG](https://www.deog.com/) · [Category evidence](https://www.deog.com/) - [Matt Murphy Design](https://www.mattmurphydesign.com/) · [Category evidence](https://www.mattmurphydesign.com/) - [Glekel](https://www.glekel.com/) · [Category evidence](https://www.glekel.com/) - [Above Design Studio](https://abovedesign.studio/) · [Category evidence](https://abovedesign.studio/) - [Imagemme](https://imagemme.com/) · [Category evidence](https://imagemme.com/) - [Qadra Studio](https://qadra.studio/us/texas/brand-identity-texas/) · [Category evidence](https://qadra.studio/us/texas/brand-identity-texas/) - [SOAR NY](https://soarnewyork.com/about) · [Category evidence](https://soarnewyork.com/about) - [Sugo](https://wearesugo.nyc/) · [Category evidence](https://wearesugo.nyc/) - [AIDesigns](https://www.aidesigns.art/package-design) · [Category evidence](https://www.aidesigns.art/package-design) - [Forty2 Creative](https://www.forty2creative.com/) · [Category evidence](https://www.forty2creative.com/) - [Ed Bell Design](https://www.edbell.co.uk/) · [Category evidence](https://www.edbell.co.uk/) - [Studio Rea](https://www.studiorea.co.uk/) · [Category evidence](https://www.studiorea.co.uk/) - [Studio Joon](https://www.studiojoon.co.uk/) · [Category evidence](https://www.studiojoon.co.uk/) - [Faith Studio](https://faith.studio/about) · [Category evidence](https://faith.studio/about) - [Studio Prior](https://studioprior.com/about) · [Category evidence](https://studioprior.com/about) - [Stand Tall Studio](https://standtall.studio/) · [Category evidence](https://standtall.studio/) - [The Logo Lassie](https://www.thelogolassie.com/) · [Category evidence](https://www.thelogolassie.com/) - [ORCA](https://www.orca.studio/info) · [Category evidence](https://www.orca.studio/info) - [Kutchibok](https://www.kutchibok.co.uk/about) · [Category evidence](https://www.kutchibok.co.uk/about) - [Lentil Design Studio](https://www.lentildesignstudio.com/) · [Category evidence](https://www.lentildesignstudio.com/) - [Everything Will Be Fine](https://www.everythingwillbefine.co.uk/services) · [Category evidence](https://www.everythingwillbefine.co.uk/services) - [Proof Creative](https://proofcreative.com.au/) · [Category evidence](https://proofcreative.com.au/) - [House of Impressions](https://www.thehoibrands.com/) · [Category evidence](https://www.thehoibrands.com/) - [ZAK](https://wearezak.com/) · [Category evidence](https://wearezak.com/) - [Shreyi Design Studio](https://www.shreyidesign.com/) · [Category evidence](https://www.shreyidesign.com/) - [Toolbox](https://toolboxdesign.com/) · [Category evidence](https://toolboxdesign.com/) - [Beeswork Creative](https://beeswork.ca/about/) · [Category evidence](https://beeswork.ca/about/) - [Exhibit A: Design Group](https://exhibitadesigngroup.com/services/) · [Category evidence](https://exhibitadesigngroup.com/services/) - [Little Rise](https://www.littlerise.ca/) · [Category evidence](https://www.littlerise.ca/) - [Wick Design Co](https://www.wickdesignco.com/about) · [Category evidence](https://www.wickdesignco.com/about) - [Design Happy](https://www.designhappy.co.uk/) · [Category evidence](https://www.designhappy.co.uk/) - [Robot Food](https://www.robot-food.com/work/kipling-international) · [Category evidence](https://www.robot-food.com/work/kipling-international) - [Stranger & Stranger](https://www.strangerandstranger.com/hello-stranger) · [Category evidence](https://www.strangerandstranger.com/hello-stranger) ## Research questions ### What should the packaging brief include? Tell the designer which physical applications, source materials and constraints matter before concept work. AIGA frames those as discovery inputs that should be recorded in the brief. [Source](https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-1) Citation: Madgicx Research & Labs. Packaging & Product Design. What should the packaging brief include? Tell the designer which physical applications, source materials and constraints matter before concept work. AIGA frames those as discovery inputs that should be recorded in the brief. Source: https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116 Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-1 ### Why review barcode space early in package design? Placement and surrounding space affect scanning. GS1 US generally describes a lower-right back position for checkout items and cautions against package edges and uneven print surfaces. [Source](https://www.gs1us.org/upcs-barcodes-prefixes/how-to-use-your-upc-barcodes/place-barcodes-on-products) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-2) Citation: Madgicx Research & Labs. Packaging & Product Design. Why review barcode space early in package design? Placement and surrounding space affect scanning. GS1 US generally describes a lower-right back position for checkout items and cautions against package edges and uneven print surfaces. Source: https://www.gs1us.org/upcs-barcodes-prefixes/how-to-use-your-upc-barcodes/place-barcodes-on-products Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-2 ### Can a barcode simply be shrunk to fit the final layout? Do not assume so. GS1 US warns that scaling or truncating barcode artwork can affect scan quality, and calls for clear quiet zones at both sides. [Source](https://www.gs1us.org/upcs-barcodes-prefixes/how-to-use-your-upc-barcodes/place-barcodes-on-products) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-3) Citation: Madgicx Research & Labs. Packaging & Product Design. Can a barcode simply be shrunk to fit the final layout? Do not assume so. GS1 US warns that scaling or truncating barcode artwork can affect scan quality, and calls for clear quiet zones at both sides. Source: https://www.gs1us.org/upcs-barcodes-prefixes/how-to-use-your-upc-barcodes/place-barcodes-on-products Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-3 ### What should a production handoff make explicit? List the artwork files and exports, approver, review stages and unresolved production constraints. AIGA recommends these as proposal and handoff questions, without prescribing one universal package. [Source](https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-4) Citation: Madgicx Research & Labs. Packaging & Product Design. What should a production handoff make explicit? List the artwork files and exports, approver, review stages and unresolved production constraints. AIGA recommends these as proposal and handoff questions, without prescribing one universal package. Source: https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116 Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-caf1-packaging-product-design-4 ### Which AOV benchmark is shown? The reference benchmark is for Arts Design & Creative Services. Parent industry benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-benchmark-status) Citation: Madgicx Research & Labs. Packaging & Product Design. Which AOV benchmark is shown? The reference benchmark is for Arts Design & Creative Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/arts-design-creative-services#benchmark Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#reuse) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-download-research) Citation: Madgicx Research & Labs. Packaging & Product Design. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#reuse) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-cite-research) Citation: Madgicx Research & Labs. Packaging & Product Design. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/packaging-product-design#answer-cite-research