# Web & Digital Design — Meta ads research

Independent public brand research. The account AOV benchmark is separate.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Arts Design & Creative Services

- Median: $70.74 USD
- Middle 50%: $42.39 to $156.39 USD
- Snapshot read: 2026-10-11T14:06:29.932467+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/arts-design-creative-services#benchmark)

Citation: Madgicx Research & Labs. Arts Design & Creative Services account AOV: median $70.74; middle 50% $42.39 to $156.39. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/arts-design-creative-services#benchmark

## Public brand directory

99 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Historical source evidence does not establish current operation or availability. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

- [Pentagram](https://www.pentagram.com/) · [Category evidence](https://www.pentagram.com/)
- [JKR](https://www.jkrglobal.com/services) · [Category evidence](https://www.jkrglobal.com/services)
- [Studio.M](https://www.designstudiom.ca/) · [Category evidence](https://www.designstudiom.ca/)
- [STUDIO ELISSA](https://studioelissa.com/) · [Category evidence](https://studioelissa.com/)
- [TDS Australia](https://tdsaustralia.com.au/brand-identity-design-services/) · [Category evidence](https://tdsaustralia.com.au/brand-identity-design-services/)
- [Deuce Studio](https://deucestudio.com/services) · [Category evidence](https://deucestudio.com/services)
- [Vivid Icon](https://vividicon.co.nz/) · [Category evidence](https://vividicon.co.nz/)
- [Emma Church Design](https://www.emmachurch.com/services) · [Category evidence](https://www.emmachurch.com/services)
- [Tomorrow Brand Studio](https://tomorrowstudio.co.nz/brand-services/) · [Category evidence](https://tomorrowstudio.co.nz/brand-services/)
- [Holiday Studio](https://www.holidaystudio.co.nz/home) · [Category evidence](https://www.holidaystudio.co.nz/home)
- [Presentable](https://www.makepresentable.com/services/packaging-design) · [Category evidence](https://www.makepresentable.com/services/packaging-design)
- [Artexpress](https://www.artexpress.in/) · [Category evidence](https://www.artexpress.in/)
- [Good Thunder](https://www.goodthunder.co.nz/) · [Category evidence](https://www.goodthunder.co.nz/)
- [Forma Design Studio](https://www.theformadesign.com/) · [Category evidence](https://www.theformadesign.com/)
- [GoldPear](https://www.goldpear.co.za/) · [Category evidence](https://www.goldpear.co.za/)
- [StudioWorkz Productions](https://www.studioworkz.com.sg/brand-design/) · [Category evidence](https://www.studioworkz.com.sg/brand-design/)
- [A Creative Thinking House](https://studio-acth.com/) · [Category evidence](https://studio-acth.com/)
- [Buero von Gottberg](https://buerovongottberg.com/) · [Category evidence](https://buerovongottberg.com/)
- [JARMÓ Design](https://www.jarmodesign.com/) · [Category evidence](https://www.jarmodesign.com/)
- [Emma Andersen](https://www.emmaandersen.se/) · [Category evidence](https://www.emmaandersen.se/)
- [Ström & Jag](https://strom-jag.com/about) · [Category evidence](https://strom-jag.com/about)
- [Wagon Lab](https://wagon-lab.com/) · [Category evidence](https://wagon-lab.com/)
- [Studio Matte](https://www.studiomatte.com/) · [Category evidence](https://www.studiomatte.com/)
- [Aurea Identity](https://www.aureaidentity.com/) · [Category evidence](https://www.aureaidentity.com/)
- [Imaginaria](https://www.imaginariacreative.com/) · [Category evidence](https://www.imaginariacreative.com/)
- [Baghira Design](https://baghiradesign.com/) · [Category evidence](https://baghiradesign.com/)
- [DEOG](https://www.deog.com/) · [Category evidence](https://www.deog.com/)
- [Above Design Studio](https://abovedesign.studio/) · [Category evidence](https://abovedesign.studio/)
- [Imagemme](https://imagemme.com/) · [Category evidence](https://imagemme.com/)
- [Forty2 Creative](https://www.forty2creative.com/) · [Category evidence](https://www.forty2creative.com/)
- [Studio Prior](https://studioprior.com/about) · [Category evidence](https://studioprior.com/about)
- [Stand Tall Studio](https://standtall.studio/) · [Category evidence](https://standtall.studio/)
- [ORCA](https://www.orca.studio/info) · [Category evidence](https://www.orca.studio/info)
- [Everything Will Be Fine](https://www.everythingwillbefine.co.uk/services) · [Category evidence](https://www.everythingwillbefine.co.uk/services)
- [Proof Creative](https://proofcreative.com.au/) · [Category evidence](https://proofcreative.com.au/)
- [ZAK](https://wearezak.com/) · [Category evidence](https://wearezak.com/)
- [Little Rise](https://www.littlerise.ca/) · [Category evidence](https://www.littlerise.ca/)
- [Design Happy](https://www.designhappy.co.uk/) · [Category evidence](https://www.designhappy.co.uk/)
- [Instrument](https://www.instrument.com/) · [Category evidence](https://www.instrument.com/)
- [Ragged Edge](https://raggededge.com/work/franklin/) · [Category evidence](https://raggededge.com/work/franklin/)
- [Hello Monday](https://hellomonday.com/work/soestrene-grene) · [Category evidence](https://hellomonday.com/work/soestrene-grene)
- [Ramotion](https://www.ramotion.com/) · [Category evidence](https://www.ramotion.com/)
- [BASIC/DEPT](https://www.basicagency.com/case-studies/volcom-ecommerce-web-design) · [Category evidence](https://www.basicagency.com/case-studies/volcom-ecommerce-web-design)
- [Clay](https://clay.global/) · [Category evidence](https://clay.global/)
- [Advertising Avenue](https://adavenue.com/) · [Category evidence](https://adavenue.com/)
- [Long Live Simple](https://longlivesimple.com/) · [Category evidence](https://longlivesimple.com/)
- [By Modern Muse](https://modernmuseco.squarespace.com/servicesoverview) · [Category evidence](https://modernmuseco.squarespace.com/servicesoverview)
- [Perfect Design Agency](https://perfectdesignagency.com/marketing-collateral.php) · [Category evidence](https://perfectdesignagency.com/marketing-collateral.php)
- [Brantley Agency](https://brantleyagency.com/services/website-design/) · [Category evidence](https://brantleyagency.com/services/website-design/)
- [Hi Lo Design Co.](https://go-hilo.com/) · [Category evidence](https://go-hilo.com/)
- [Sol Agency](https://www.solagency.co/) · [Category evidence](https://www.solagency.co/)
- [BLT Marketing & Design](https://bltmd.com/what-we-do/) · [Category evidence](https://bltmd.com/what-we-do/)
- [Tribu](https://www.wearetribu.com/our-services) · [Category evidence](https://www.wearetribu.com/our-services)
- [Markeny](https://markeny.com/branding) · [Category evidence](https://markeny.com/branding)
- [Mojo Media](https://mojo-agency.com/branding-and-marketing-collateral-design/) · [Category evidence](https://mojo-agency.com/branding-and-marketing-collateral-design/)
- [Emerald Design](https://www.emerald.design/) · [Category evidence](https://www.emerald.design/)
- [Umbrella Creative Co](https://www.umbrellacreativeco.com/services/) · [Category evidence](https://www.umbrellacreativeco.com/services/)
- [Daymade](https://daymadeagency.com/) · [Category evidence](https://daymadeagency.com/)
- [Stone + Grain](https://stonegrainstudio.com/services) · [Category evidence](https://stonegrainstudio.com/services)
- [Saunter](https://www.saunter.work/) · [Category evidence](https://www.saunter.work/)
- [TwoTone Creative](https://www.twotonecreative.com/services/full-service-marketing-agency/) · [Category evidence](https://www.twotonecreative.com/services/full-service-marketing-agency/)
- [Bullseye Creative Agency](https://www.bullseyeatl.com/) · [Category evidence](https://www.bullseyeatl.com/)
- [Burst Creative Group](https://www.burstcreative.com/services.html) · [Category evidence](https://www.burstcreative.com/services.html)
- [Makreate](https://makreate.com/) · [Category evidence](https://makreate.com/)
- [Kiso Design Studio](https://kisodesignstudio.com/services) · [Category evidence](https://kisodesignstudio.com/services)
- [Deep](https://www.deep.co.uk/projects/) · [Category evidence](https://www.deep.co.uk/projects/)
- [Tantrum Agency](https://www.tantrum.agency/services) · [Category evidence](https://www.tantrum.agency/services)
- [NEXT Creative Studio](https://nextcreative.studio/services/) · [Category evidence](https://nextcreative.studio/services/)
- [Maverick Agency](https://www.maverickagency.ca/landing/) · [Category evidence](https://www.maverickagency.ca/landing/)
- [Roseander Main](https://www.roseandermain.com/) · [Category evidence](https://www.roseandermain.com/)
- [Blair & Co.](https://blairandco.ca/) · [Category evidence](https://blairandco.ca/)
- [Magnet Studio](https://magnetstudio.ca/) · [Category evidence](https://magnetstudio.ca/)
- [Agenda Marketing](https://agendamarketing.ca/services/) · [Category evidence](https://agendamarketing.ca/services/)
- [YellowTang](https://www.yellowtang.ca/) · [Category evidence](https://www.yellowtang.ca/)
- [Serene Creative Agency](https://www.serenecreativeagency.com/website-design) · [Category evidence](https://www.serenecreativeagency.com/website-design)
- [ICP Marketing](https://icpmarketing.ca/brand-identity-and-strategy/) · [Category evidence](https://icpmarketing.ca/brand-identity-and-strategy/)
- [Chronos Marketing](https://chronosmarketing.com/) · [Category evidence](https://chronosmarketing.com/)
- [Dreamport Graphics & Print](https://websitestoronto.com/) · [Category evidence](https://websitestoronto.com/)
- [DURO](https://durodesign.org/) · [Category evidence](https://durodesign.org/)
- [UX Space](https://uxspace.uk/) · [Category evidence](https://uxspace.uk/)
- [Invisaro](https://invisaro.com/digital-services.html) · [Category evidence](https://invisaro.com/digital-services.html)
- [Design & Digital Studio](https://www.designdigitalstudio.co.uk/) · [Category evidence](https://www.designdigitalstudio.co.uk/)
- [MuckyPup](https://muckypupdesign.co.uk/) · [Category evidence](https://muckypupdesign.co.uk/)
- [Christian and Caleb](https://christianandcaleb.co.za/) · [Category evidence](https://christianandcaleb.co.za/)
- [Angelfish Creative Design](https://www.angel-fish.co.uk/) · [Category evidence](https://www.angel-fish.co.uk/)
- [KISSLabs](https://www.kisslabs.co.nz/) · [Category evidence](https://www.kisslabs.co.nz/)
- [Lime Design Studio](https://limedesignstudio.co.uk/) · [Category evidence](https://limedesignstudio.co.uk/)
- [Untitled Studio](https://www.untitledstudio.co.nz/projects/digitella) · [Category evidence](https://www.untitledstudio.co.nz/projects/digitella)
- [Media Village](https://www.media-village.co.uk/services/graphic-design-services/digital-design/) · [Category evidence](https://www.media-village.co.uk/services/graphic-design-services/digital-design/)
- [Soap Creative](https://www.soapcreative.co.uk/services/digital-design) · [Category evidence](https://www.soapcreative.co.uk/services/digital-design)
- [Front&Back](https://frontandback.co.nz/services) · [Category evidence](https://frontandback.co.nz/services)
- [Design Image](https://www.designimage.ie/design-image-services.html) · [Category evidence](https://www.designimage.ie/design-image-services.html)
- [Designbytes](https://designbytes.ie/) · [Category evidence](https://designbytes.ie/)
- [Avalanche Design](https://www.avalanchedesign.ie/) · [Category evidence](https://www.avalanchedesign.ie/)
- [Proton Technologies](https://www.protontechnologiesltd.ie/pricing) · [Category evidence](https://www.protontechnologiesltd.ie/pricing)
- [Splash](https://www.splash.ie/design-portfolio) · [Category evidence](https://www.splash.ie/design-portfolio)
- [Doireann de Faoite](https://gleo.ie/) · [Category evidence](https://gleo.ie/)
- [Strada Visual Lab](https://strada.sg/) · [Category evidence](https://strada.sg/)
- [Ireland Website Design](https://www.irelandwebsitedesign.com/brand-collateral/) · [Category evidence](https://www.irelandwebsitedesign.com/brand-collateral/)

## Research questions

### What should the web-design brief define?

Start with the site’s audience, content, required applications, constraints and approver. AIGA says discovery should capture those facts before the proposal turns them into deliverables.

[Source](https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-1)

Citation: Madgicx Research & Labs. Web & Digital Design. What should the web-design brief define? Start with the site’s audience, content, required applications, constraints and approver. AIGA says discovery should capture those facts before the proposal turns them into deliverables.  Source: https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116 Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-1

### What should image design consider for accessibility?

Plan appropriate text alternatives for informative or functional images. W3C says an image’s alternative should reflect its purpose, not merely describe its pixels.

[Source](https://www.w3.org/WAI/tutorials/images/) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-2)

Citation: Madgicx Research & Labs. Web & Digital Design. What should image design consider for accessibility? Plan appropriate text alternatives for informative or functional images. W3C says an image’s alternative should reflect its purpose, not merely describe its pixels.  Source: https://www.w3.org/WAI/tutorials/images/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-2

### Why review a page without a mouse?

Keyboard access is an explicit WCAG guideline. Include keyboard use in prototype or handoff review where interactive navigation and forms are in scope.

[Source](https://www.w3.org/WAI/standards-guidelines/wcag/glance/) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-3)

Citation: Madgicx Research & Labs. Web & Digital Design. Why review a page without a mouse? Keyboard access is an explicit WCAG guideline. Include keyboard use in prototype or handoff review where interactive navigation and forms are in scope.  Source: https://www.w3.org/WAI/standards-guidelines/wcag/glance/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-3

### How should page sections be planned?

Identify navigation, main content, header and footer in the design and implementation handoff. W3C explains that distinctive sections help people navigate the page; its tutorial is marked an in-progress draft.

[Source](https://www.w3.org/WAI/tutorials/page-structure/sections/) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-4)

Citation: Madgicx Research & Labs. Web & Digital Design. How should page sections be planned? Identify navigation, main content, header and footer in the design and implementation handoff. W3C explains that distinctive sections help people navigate the page; its tutorial is marked an in-progress draft.  Source: https://www.w3.org/WAI/tutorials/page-structure/sections/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-4

### Which AOV benchmark is shown?

The reference benchmark is for Arts Design & Creative Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-benchmark-status)

Citation: Madgicx Research & Labs. Web & Digital Design. Which AOV benchmark is shown? The reference benchmark is for Arts Design & Creative Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/arts-design-creative-services#benchmark Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-download-research)

Citation: Madgicx Research & Labs. Web & Digital Design. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse) · [Answer permalink](https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-cite-research)

Citation: Madgicx Research & Labs. Web & Digital Design. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-cite-research