# Engine & Mechanical Parts — Meta ads research

Independent public brand research. The account AOV benchmark is separate.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Automotive Parts & Accessories

- Median: $99.85 USD
- Middle 50%: $30.35 to $330.34 USD
- Snapshot read: 2026-10-11T14:06:35.690214+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/automotive-parts-accessories#benchmark)

Citation: Madgicx Research & Labs. Automotive Parts & Accessories account AOV: median $99.85; middle 50% $30.35 to $330.34. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/automotive-parts-accessories#benchmark

## Public brand directory

97 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Historical source evidence does not establish current operation or availability. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.

- [MAHLE](https://www.mahle-aftermarket.com/eu/en/products/engine-components/) · [Category evidence](https://www.mahle-aftermarket.com/eu/en/products/engine-components/)
- [Wiseco](https://www.wiseco.com/product-category/auto/pistons/page/222/) · [Category evidence](https://www.wiseco.com/product-category/auto/pistons/page/222/)
- [JE Pistons](https://www.jepistons.com/) · [Category evidence](https://www.jepistons.com/)
- [CP-Carrillo](https://www.cp-carrillo.com/) · [Category evidence](https://www.cp-carrillo.com/)
- [Diamond Pistons](https://www.diamondracing.net/) · [Category evidence](https://www.diamondracing.net/)
- [RaceTec](https://www.racetecpistons.com/view-cart) · [Category evidence](https://www.racetecpistons.com/view-cart)
- [ICON Pistons](https://www.uempistons.com/icon_forged_pistons) · [Category evidence](https://www.uempistons.com/icon_forged_pistons)
- [Ross Racing Pistons](https://www.rosspistons.com/) · [Category evidence](https://www.rosspistons.com/)
- [DSS Racing](https://dssracing.com/) · [Category evidence](https://dssracing.com/)
- [Manley](https://www.manleyperformance.com/catalogs/) · [Category evidence](https://www.manleyperformance.com/catalogs/)
- [SCAT](https://www.scatcrankshafts.com/) · [Category evidence](https://www.scatcrankshafts.com/)
- [Callies](https://www.callies.com/crankshafts/) · [Category evidence](https://www.callies.com/crankshafts/)
- [Lunati](https://www.lunatipower.com/products/crankshafts.html) · [Category evidence](https://www.lunatipower.com/products/crankshafts.html)
- [COMP Cams](https://www.compcams.com/products/comp-camshafts.html) · [Category evidence](https://www.compcams.com/products/comp-camshafts.html)
- [ISKY Racing Cams](https://www.iskycams.com/) · [Category evidence](https://www.iskycams.com/)
- [Howards Cams](https://www.howardscams.com/products/engine/454-502%20%28Gen%206%29/category/camshafts-and-cam-lifter-sets) · [Category evidence](https://www.howardscams.com/products/engine/454-502%20%28Gen%206%29/category/camshafts-and-cam-lifter-sets)
- [Erson](https://pbm-erson.com/catalogs/erson-master-2020-catalog.pdf) · [Category evidence](https://pbm-erson.com/catalogs/erson-master-2020-catalog.pdf)
- [Cam Motion](https://cammotion.com/ls-camshafts/) · [Category evidence](https://cammotion.com/ls-camshafts/)
- [Texas Speed](https://www.texas-speed.com/cat/camshafts-valvetrain/camshafts/) · [Category evidence](https://www.texas-speed.com/cat/camshafts-valvetrain/camshafts/)
- [Brian Tooley Racing](https://briantooleyracing.com/camshafts-lifters-pushrods/camshafts.html) · [Category evidence](https://briantooleyracing.com/camshafts-lifters-pushrods/camshafts.html)
- [GSC Power-Division](https://power-division.com/collections/camshafts) · [Category evidence](https://power-division.com/collections/camshafts)
- [Kelford](https://kelfordcams.com/product-category/ford) · [Category evidence](https://kelfordcams.com/product-category/ford)
- [Tomei](https://www.tomeiusa.com/manuals/TB403-SB01B.pdf) · [Category evidence](https://www.tomeiusa.com/manuals/TB403-SB01B.pdf)
- [HKS](https://www.hks-power.co.jp/en/product/engine/camshaft/index.html) · [Category evidence](https://www.hks-power.co.jp/en/product/engine/camshaft/index.html)
- [Brian Crower](https://store.briancrower.com/collections/camshafts) · [Category evidence](https://store.briancrower.com/collections/camshafts)
- [Supertech](https://www.supertechperformance.com/) · [Category evidence](https://www.supertechperformance.com/)
- [Ferrea](https://www.ferrea.com/ENGINE-VALVES/c91) · [Category evidence](https://www.ferrea.com/ENGINE-VALVES/c91)
- [PAC Racing Springs](https://www.racingsprings.com/product-category/valve-springs/) · [Category evidence](https://www.racingsprings.com/product-category/valve-springs/)
- [Manton](https://mantonpushrods.com/) · [Category evidence](https://mantonpushrods.com/)
- [Smith Brothers](https://www.pushrods.net/one-piece-pushrods) · [Category evidence](https://www.pushrods.net/one-piece-pushrods)
- [Trend Performance](https://trendperform.com/c-1149647-push-rods.html) · [Category evidence](https://trendperform.com/c-1149647-push-rods.html)
- [T&D Machine](https://tdmach.com/) · [Category evidence](https://tdmach.com/)
- [Jesel](https://www.jesel.com/) · [Category evidence](https://www.jesel.com/)
- [Harland Sharp](https://harlandsharp.com/pages/advantage) · [Category evidence](https://harlandsharp.com/pages/advantage)
- [Scorpion](https://scorpionracingproducts.com/) · [Category evidence](https://scorpionracingproducts.com/)
- [Yella Terra](https://store.yellaterra.com.au/roller-rockers/) · [Category evidence](https://store.yellaterra.com.au/roller-rockers/)
- [Johnson Lifters](https://johnsonlifters.com/) · [Category evidence](https://johnsonlifters.com/)
- [Melling](https://melling.com/performance/oil-pumps/) · [Category evidence](https://melling.com/performance/oil-pumps/)
- [Mopar](https://store.mopar.com/engine) · [Category evidence](https://store.mopar.com/engine)
- [Chevrolet Performance](https://www.chevrolet.com/performance-parts/crate-engines/racing-engines) · [Category evidence](https://www.chevrolet.com/performance-parts/crate-engines/racing-engines)
- [Ford Performance](https://performanceparts.ford.com/engines/) · [Category evidence](https://performanceparts.ford.com/engines/)
- [Dart](https://www.dartheads.com/tech-library/) · [Category evidence](https://www.dartheads.com/tech-library/)
- [Brodix](https://brodix.com/heads-2) · [Category evidence](https://brodix.com/heads-2)
- [Air Flow Research](https://www.airflowresearch.com/cylinder-heads/c280) · [Category evidence](https://www.airflowresearch.com/cylinder-heads/c280)
- [BluePrint Engines](https://blueprintengines.com/) · [Category evidence](https://blueprintengines.com/)
- [JASPER](https://www.jasperengines.com/) · [Category evidence](https://www.jasperengines.com/)
- [S&J Engines](https://www.sandjengines.com/) · [Category evidence](https://www.sandjengines.com/)
- [Golen Engine](https://golenengineservice.com/) · [Category evidence](https://golenengineservice.com/)
- [Nelson Racing Engines](https://nelsonracingengines.com/collections/all) · [Category evidence](https://nelsonracingengines.com/collections/all)
- [Steve Morris Engines](https://www.stevemorrisengines.com/engines) · [Category evidence](https://www.stevemorrisengines.com/engines)
- [Shafiroff](https://shafiroff.com/index-engines.php) · [Category evidence](https://shafiroff.com/index-engines.php)
- [Prestige Motorsports](https://prestigemoto.com/high-performance-crate-engines/) · [Category evidence](https://prestigemoto.com/high-performance-crate-engines/)
- [Reher-Morrison](https://rehermorrison.com/product-category/engines/) · [Category evidence](https://rehermorrison.com/product-category/engines/)
- [Pat Musi Racing Engines](https://www.musiracing.com/) · [Category evidence](https://www.musiracing.com/)
- [Pro Line Racing](https://www.prolineracing.net/collections/engines) · [Category evidence](https://www.prolineracing.net/collections/engines)
- [Sonny's](https://www.sonnysracingengines.com/) · [Category evidence](https://www.sonnysracingengines.com/)
- [Butler Performance](https://butlerperformance.com/g-21161-engines.html) · [Category evidence](https://butlerperformance.com/g-21161-engines.html)
- [Kauffman Racing Equipment](https://mail.krepower.com/index.htm) · [Category evidence](https://mail.krepower.com/index.htm)
- [Roush](https://www.roushperformance.com/collections/engines) · [Category evidence](https://www.roushperformance.com/collections/engines)
- [Katech](https://katechengines.com/) · [Category evidence](https://katechengines.com/)
- [Lingenfelter](https://www.lingenfelter.com/engine-packages) · [Category evidence](https://www.lingenfelter.com/engine-packages)
- [Livernois Motorsports](https://www.livernoismotorsports.com/engines-and-components) · [Category evidence](https://www.livernoismotorsports.com/engines-and-components)
- [Frankenstein Engine Dynamics](https://frankensteined.net/products/m115) · [Category evidence](https://frankensteined.net/products/m115)
- [All Pro](https://www.allproheads.com/) · [Category evidence](https://www.allproheads.com/)
- [CID](https://www.cidheads.com/collections/cylinder-heads) · [Category evidence](https://www.cidheads.com/collections/cylinder-heads)
- [Cometic](https://www.cometic.com/) · [Category evidence](https://www.cometic.com/)
- [Fel-Pro](https://www.felpro.com/parts/engine-repair/gasket-sets.html) · [Category evidence](https://www.felpro.com/parts/engine-repair/gasket-sets.html)
- [Victor Reinz](https://www.victorreinz.com/en/products.aspx) · [Category evidence](https://www.victorreinz.com/en/products.aspx)
- [Elring](https://www.elring.com/products/gasket-sets/) · [Category evidence](https://www.elring.com/products/gasket-sets/)
- [Ajusa](https://ajusa.online/en/catalogue) · [Category evidence](https://ajusa.online/en/catalogue)
- [King Engine Bearings](https://www.kingbearings.com/) · [Category evidence](https://www.kingbearings.com/)
- [ACL](https://aclraceseries.com/) · [Category evidence](https://aclraceseries.com/)
- [Clevite](https://www.mahle-aftermarket.com/na/en/products-and-services/engine-components/heavy-duty/) · [Category evidence](https://www.mahle-aftermarket.com/na/en/products-and-services/engine-components/heavy-duty/)
- [DNJ](https://enginecomponents.com/pages/about-us) · [Category evidence](https://enginecomponents.com/pages/about-us)
- [Enginetech](https://enginetech.com/about-us/) · [Category evidence](https://enginetech.com/about-us/)
- [Cloyes](https://cloyes.com/stock-replacement/timing-chains/) · [Category evidence](https://cloyes.com/stock-replacement/timing-chains/)
- [Gates](https://www.gates.com/us/en/power-transmission/automotive-timing-belts.html) · [Category evidence](https://www.gates.com/us/en/power-transmission/automotive-timing-belts.html)
- [Dayco](https://na.daycoaftermarket.com/en/all-resources/) · [Category evidence](https://na.daycoaftermarket.com/en/all-resources/)
- [AISIN](https://aisinaftermarket.com/products/10/1) · [Category evidence](https://aisinaftermarket.com/products/10/1)
- [GMB](https://gmb.net/products/water-pump/) · [Category evidence](https://gmb.net/products/water-pump/)
- [DOLZ](https://www.idolz.com/en/water-pumps/) · [Category evidence](https://www.idolz.com/en/water-pumps/)
- [HEPU](https://www.hepu.de/en/water-pumps/) · [Category evidence](https://www.hepu.de/en/water-pumps/)
- [Saleri](https://www.saleri.com/) · [Category evidence](https://www.saleri.com/)
- [Pierburg](https://www.ms-motorservice.com/int/en/landingpages/pumps/) · [Category evidence](https://www.ms-motorservice.com/int/en/landingpages/pumps/)
- [Kolbenschmidt](https://www.ms-motorservice.com/int/en/company/motorservice-group) · [Category evidence](https://www.ms-motorservice.com/int/en/company/motorservice-group)
- [TPR](https://www.tpr.co.jp/tp_e/products/powertrain/pistonring/index.html) · [Category evidence](https://www.tpr.co.jp/tp_e/products/powertrain/pistonring/index.html)
- [Hastings](https://hastingspistonrings.com/catalogs-cross-reference/) · [Category evidence](https://hastingspistonrings.com/catalogs-cross-reference/)
- [Total Seal](https://products.totalseal.com/) · [Category evidence](https://products.totalseal.com/)
- [Fluidampr](https://fluidampr.com/fluidampr-announces-updated-performance-damper-for-ford-6-7l-power-stroke-introduces-matching-dry-sump-adapter/) · [Category evidence](https://fluidampr.com/fluidampr-announces-updated-performance-damper-for-ford-6-7l-power-stroke-introduces-matching-dry-sump-adapter/)
- [ATI](https://www.atiracing.com/products/dampers/index.htm) · [Category evidence](https://www.atiracing.com/products/dampers/index.htm)
- [Garrett](https://www.garrettmotion.com/racing-and-performance/performance-turbochargers/) · [Category evidence](https://www.garrettmotion.com/racing-and-performance/performance-turbochargers/)
- [BorgWarner](https://www.borgwarner.com/aftermarket/boosting-technologies) · [Category evidence](https://www.borgwarner.com/aftermarket/boosting-technologies)
- [Turbonetics](https://turboneticsinc.com/store/Turbochargers) · [Category evidence](https://turboneticsinc.com/store/Turbochargers)
- [Vortech](https://vortechsuperchargers.com/) · [Category evidence](https://vortechsuperchargers.com/)
- [ProCharger](https://www.procharger.com/automotive-superchargers/) · [Category evidence](https://www.procharger.com/automotive-superchargers/)
- [Whipple](https://whipplesuperchargers.com/) · [Category evidence](https://whipplesuperchargers.com/)
- [Magnuson](https://magnusonsuperchargers.com/) · [Category evidence](https://magnusonsuperchargers.com/)

## Research questions

### Why avoid a one-symptom engine-part claim?

The FTC lists several engine symptoms and recommends diagnosis before repair. A part ad can ask for vehicle and diagnostic details without presenting one generic component as the certain fix.

[Source](https://consumer.ftc.gov/articles/0211-auto-repair-basics) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-1)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. Why avoid a one-symptom engine-part claim? The FTC lists several engine symptoms and recommends diagnosis before repair. A part ad can ask for vehicle and diagnostic details without presenting one generic component as the certain fix.  Source: https://consumer.ftc.gov/articles/0211-auto-repair-basics Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-1

### How can a starter offer avoid overclaiming?

FTC guidance says an apparent starter fault may instead involve a battery or connection. Creative can show a diagnostic sequence and reserve the actual parts recommendation for inspection.

[Source](https://consumer.ftc.gov/articles/0211-auto-repair-basics) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-2)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. How can a starter offer avoid overclaiming? FTC guidance says an apparent starter fault may instead involve a battery or connection. Creative can show a diagnostic sequence and reserve the actual parts recommendation for inspection.  Source: https://consumer.ftc.gov/articles/0211-auto-repair-basics Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-2

### What does a parts-condition label clarify?

The FTC separates new, remanufactured and salvage parts. A listing can state the actual condition and included components, while any fit or warranty terms require the seller’s own evidence.

[Source](https://consumer.ftc.gov/articles/0211-auto-repair-basics) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-3)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. What does a parts-condition label clarify? The FTC separates new, remanufactured and salvage parts. A listing can state the actual condition and included components, while any fit or warranty terms require the seller’s own evidence.  Source: https://consumer.ftc.gov/articles/0211-auto-repair-basics Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-3

### Why show labor separately from a component?

The FTC says a repair estimate identifies parts and anticipated labor charges. An ad can direct buyers to an itemized quote rather than suggest a component price equals a completed repair.

[Source](https://consumer.ftc.gov/articles/0211-auto-repair-basics) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-4)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. Why show labor separately from a component? The FTC says a repair estimate identifies parts and anticipated labor charges. An ad can direct buyers to an itemized quote rather than suggest a component price equals a completed repair.  Source: https://consumer.ftc.gov/articles/0211-auto-repair-basics Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-auto-engine-mechanical-parts-4

### Which AOV benchmark is shown?

The reference benchmark is for Automotive Parts & Accessories.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-benchmark-status)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. Which AOV benchmark is shown? The reference benchmark is for Automotive Parts & Accessories. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#reuse) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-download-research)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#reuse Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#reuse) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-cite-research)

Citation: Madgicx Research & Labs. Engine & Mechanical Parts. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#reuse Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/engine-mechanical-parts#answer-cite-research