{"name":"Commercial Sales & Leasing","edition_label":"October 2026","edition_updated_at":"2026-10-11","slug":"commercial-sales-leasing","kind":"subcategory","parent_slug":"real-estate-services","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing","scope":"Category research. Parent-industry AOV benchmark shown as a separate reference.","directory_status":"deferred","page_readiness":"published","directory_notice":null,"benchmark":{"status":"unavailable_insufficient_cohort","slug":"commercial-sales-leasing","parent_slug":"real-estate-services","cohort_scope":"exact_child","median_aov_usd":null,"p25_aov_usd":null,"p75_aov_usd":null,"metric_window":null,"scope_label":"The exact category cohort does not support a publishable AOV aggregate.","methodology":"No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.","read_at":"2026-10-11T14:11:11.121946+00:00","period_label":"No publishable aggregate","citation":"Madgicx Research & Labs. Commercial Sales & Leasing: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:11:11.121946+00:00. https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark","source":{"name":"Madgicx Research & Labs","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#benchmark"}},"metric_definitions":[],"metric_definitions_scope":"Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.","brands":null,"answers":[{"group":"In this category","id":"answer-leadservices1-commercial-sales-leasing-1","question":"Should a booked commercial property tour be reported as a closed deal?","text":"CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome.","context":"","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. Should a booked commercial property tour be reported as a closed deal? CBRE’s Inland Empire industrial practice lists tours, proposal preparation and submission, negotiations and final documentation as separate services. Use the same distinction in campaign reporting: a booked or completed tour is a prospect milestone, while an executed transaction needs its own confirmed outcome.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-1","source_url":"https://www.cbre.com/people/darla-longo"},{"group":"In this category","id":"answer-leadservices1-commercial-sales-leasing-3","question":"What should a commercial lease-versus-purchase call to action clarify?","text":"CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase.","context":"","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. What should a commercial lease-versus-purchase call to action clarify? CBRE includes lease-versus-purchase analysis in its occupier services. Invite the prospect to identify the decision they need help with, and retain that intent in reporting. A request for space advice does not by itself establish a lease commitment or property purchase.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-3","source_url":"https://www.cbre.com/people/darla-longo"},{"group":"In this category","id":"answer-leadservices1-commercial-sales-leasing-4","question":"How do lease-renewal inquiries differ from new-space leads?","text":"CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction.","context":"","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. How do lease-renewal inquiries differ from new-space leads? CBRE describes monitoring lease expirations alongside its industrial agency work. Treat a renewal or existing-lease discussion as its own intent, with the relevant timing recorded, instead of assuming every commercial inquiry is a new occupier search or incremental property transaction.  Source: https://www.cbre.com/people/darla-longo Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-leadservices1-commercial-sales-leasing-4","source_url":"https://www.cbre.com/people/darla-longo"},{"group":"Category research","id":"answer-benchmark-status","question":"Which AOV benchmark is shown?","text":"The reference benchmark is for Real Estate Services.","context":"Parent industry benchmark. Snapshot read 11 October 2026.","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. Which AOV benchmark is shown? The reference benchmark is for Real Estate Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/real-estate-services#benchmark Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-benchmark-status","source_url":"https://madgicx.com/labs/industries/real-estate-services#benchmark"},{"group":"Use this research","id":"answer-download-research","question":"Can I download this industry research?","text":"The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.","context":"","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-download-research","source_url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse"},{"group":"Use this research","id":"answer-cite-research","question":"How should I cite a finding from this page?","text":"Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.","context":"","url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research","citation":"Madgicx Research & Labs. Commercial Sales & Leasing. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse Answer: https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#answer-cite-research","source_url":"https://madgicx.com/labs/industries/real-estate-services/commercial-sales-leasing#reuse"}],"parent_benchmark_reference":{"scope":"parent_industry","parent_slug":"real-estate-services","parent_name":"Real Estate Services","source_url":"https://madgicx.com/labs/industries/real-estate-services#benchmark","benchmark":{"status":"verified_aggregate","slug":"real-estate-services","parent_slug":null,"cohort_scope":"root_and_children","median_aov_usd":73.7,"p25_aov_usd":24.81,"p75_aov_usd":1081.19,"metric_window":null,"scope_label":"Equal-weight AOV benchmark","methodology":"Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.","read_at":"2026-10-11T14:11:11.121946+00:00","period_label":"Dated snapshot","citation":"Madgicx Research & Labs. Real Estate Services account AOV: median $73.70; middle 50% $24.81 to $1,081.19. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/real-estate-services#benchmark","source":{"name":"Madgicx Research & Labs","url":"https://madgicx.com/labs/industries/real-estate-services#benchmark"}},"citation":"Madgicx Research & Labs. Real Estate Services account AOV: median $73.70; middle 50% $24.81 to $1,081.19. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/real-estate-services#benchmark"}}