{"name":"Ferry Maritime Services","edition_label":"October 2026","edition_updated_at":"2026-10-11","slug":"ferry-maritime-services","kind":"subcategory","parent_slug":"passenger-transportation-services","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services","scope":"Category research. Parent-industry AOV benchmark shown as a separate reference.","directory_status":"deferred","page_readiness":"published","directory_notice":null,"benchmark":{"status":"unavailable_insufficient_cohort","slug":"ferry-maritime-services","parent_slug":"passenger-transportation-services","cohort_scope":"exact_child","median_aov_usd":null,"p25_aov_usd":null,"p75_aov_usd":null,"metric_window":null,"scope_label":"The exact category cohort does not support a publishable AOV aggregate.","methodology":"No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.","read_at":"2026-10-11T14:10:36.491716+00:00","period_label":"No publishable aggregate","citation":"Madgicx Research & Labs. Ferry Maritime Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:10:36.491716+00:00. https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark","source":{"name":"Madgicx Research & Labs","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#benchmark"}},"metric_definitions":[],"metric_definitions_scope":"Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.","brands":null,"answers":[{"group":"In this category","id":"answer-hrtv1-ferry-maritime-services-1","question":"Does a vehicle-space reservation prove a paid ferry-ticket conversion?","text":"Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1","citation":"Madgicx Research & Labs. Ferry Maritime Services. Does a vehicle-space reservation prove a paid ferry-ticket conversion? Washington State Ferries explicitly separates a vehicle reservation from a ticket purchase. Its reservation itself has no charge except applicable no-show charges. Treat reservation completion and fare payment as distinct outcomes when evaluating a campaign for those services.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-1","source_url":"https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"},{"group":"In this category","id":"answer-hrtv1-ferry-maritime-services-2","question":"Can a ferry reservation campaign target every passenger and route alike?","text":"WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2","citation":"Madgicx Research & Labs. Ferry Maritime Services. Can a ferry reservation campaign target every passenger and route alike? WSF's reservation page covers specified routes and vehicle customers; walk-on and bicycle passengers do not need these vehicle reservations. Qualify the campaign by route and traveler type rather than treating the vehicle-space form as the purchase funnel for all passengers.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-2","source_url":"https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"},{"group":"In this category","id":"answer-hrtv1-ferry-maritime-services-3","question":"Does a round-trip ferry customer produce one vehicle reservation?","text":"WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3","citation":"Madgicx Research & Labs. Ferry Maritime Services. Does a round-trip ferry customer produce one vehicle reservation? WSF describes vehicle reservations as one-way and instructs customers to reserve both directions. Two reservation confirmations can therefore belong to one round-trip customer. Define the unit before interpreting reservation counts as distinct customers or paid round-trip ticket sales.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-3","source_url":"https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"},{"group":"In this category","id":"answer-hrtv1-ferry-maritime-services-4","question":"Is a ferry no-show fee evidence of a completed journey sale?","text":"WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4","citation":"Madgicx Research & Labs. Ferry Maritime Services. Is a ferry no-show fee evidence of a completed journey sale? WSF distinguishes reservation no-show charges from ticket purchases and publishes cancellation conditions. Keep a retained no-show charge separate from fulfilled travel in campaign analysis. The charge does not, by itself, demonstrate that the reserved vehicle boarded or that the fare was purchased.  Source: https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-hrtv1-ferry-maritime-services-4","source_url":"https://secureapps.wsdot.wa.gov/Ferries/Reservations/Vehicle/default.aspx"},{"group":"Category research","id":"answer-benchmark-status","question":"Which AOV benchmark is shown?","text":"The reference benchmark is for Passenger Transportation Services.","context":"Parent industry benchmark. Snapshot read 11 October 2026.","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status","citation":"Madgicx Research & Labs. Ferry Maritime Services. Which AOV benchmark is shown? The reference benchmark is for Passenger Transportation Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/passenger-transportation-services#benchmark Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-benchmark-status","source_url":"https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"},{"group":"Use this research","id":"answer-download-research","question":"Can I download this industry research?","text":"The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research","citation":"Madgicx Research & Labs. Ferry Maritime Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-download-research","source_url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"},{"group":"Use this research","id":"answer-cite-research","question":"How should I cite a finding from this page?","text":"Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.","context":"","url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research","citation":"Madgicx Research & Labs. Ferry Maritime Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse Answer: https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#answer-cite-research","source_url":"https://madgicx.com/labs/industries/passenger-transportation-services/ferry-maritime-services#reuse"}],"parent_benchmark_reference":{"scope":"parent_industry","parent_slug":"passenger-transportation-services","parent_name":"Passenger Transportation Services","source_url":"https://madgicx.com/labs/industries/passenger-transportation-services#benchmark","benchmark":{"status":"verified_aggregate","slug":"passenger-transportation-services","parent_slug":null,"cohort_scope":"root_and_children","median_aov_usd":125.71,"p25_aov_usd":38.91,"p75_aov_usd":278.7,"metric_window":null,"scope_label":"Equal-weight AOV benchmark","methodology":"Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.","read_at":"2026-10-11T14:10:36.491716+00:00","period_label":"Dated snapshot","citation":"Madgicx Research & Labs. Passenger Transportation Services account AOV: median $125.71; middle 50% $38.91 to $278.70. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/passenger-transportation-services#benchmark","source":{"name":"Madgicx Research & Labs","url":"https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"}},"citation":"Madgicx Research & Labs. Passenger Transportation Services account AOV: median $125.71; middle 50% $38.91 to $278.70. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/passenger-transportation-services#benchmark"}}